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Title
Text copied to clipboard!Audience Development Manager
Description
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We are looking for an Audience Development Manager to lead the strategy and execution of audience growth initiatives across digital and traditional platforms. This role is essential in identifying, attracting, and retaining target audiences to support the organization’s content, marketing, and revenue goals. The ideal candidate will have a strong background in digital marketing, analytics, and content strategy, with a passion for understanding audience behavior and trends.
As the Audience Development Manager, you will collaborate with editorial, marketing, product, and sales teams to create and implement data-driven strategies that increase audience reach, engagement, and loyalty. You will be responsible for analyzing audience data, optimizing content distribution, and leveraging SEO, social media, email marketing, and partnerships to drive growth.
You will also play a key role in developing audience personas, segmenting users, and tailoring content and campaigns to meet the needs of different audience groups. Your ability to interpret data and translate insights into actionable strategies will be critical to success in this role.
This position requires a proactive, creative, and analytical thinker who can manage multiple projects simultaneously and adapt to a fast-paced, evolving media landscape. Strong communication and leadership skills are essential, as you will be guiding cross-functional teams and presenting findings and recommendations to stakeholders.
If you are passionate about audience engagement, data-driven marketing, and content strategy, and you thrive in a collaborative environment, we encourage you to apply for this exciting opportunity.
Responsibilities
Text copied to clipboard!- Develop and execute audience growth strategies across platforms
- Analyze audience data to inform content and marketing decisions
- Collaborate with editorial, marketing, and product teams
- Optimize content distribution through SEO, social media, and email
- Create and manage audience segmentation and personas
- Monitor and report on audience engagement metrics
- Identify new channels and opportunities for audience acquisition
- Lead A/B testing and performance optimization initiatives
- Manage partnerships and collaborations to expand reach
- Present insights and recommendations to stakeholders
Requirements
Text copied to clipboard!- Bachelor’s degree in marketing, communications, or related field
- 3+ years of experience in audience development or digital marketing
- Strong analytical skills and experience with data tools (e.g., Google Analytics)
- Proficiency in SEO, social media, and email marketing
- Excellent communication and project management skills
- Experience with content management systems and marketing platforms
- Ability to work cross-functionally and manage multiple projects
- Creative thinker with a strategic mindset
- Familiarity with audience segmentation and targeting
- Knowledge of media and publishing industry trends
Potential interview questions
Text copied to clipboard!- What strategies have you used to grow a digital audience?
- How do you use data to inform your marketing decisions?
- Describe a successful campaign you led and its results.
- What tools do you use for audience analysis and why?
- How do you approach content optimization for different platforms?
- Can you give an example of how you improved audience engagement?
- How do you stay updated on digital marketing trends?
- What is your experience with SEO and email marketing?
- How do you manage cross-functional collaboration?
- What challenges have you faced in audience development and how did you overcome them?
